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HOME Magazine is the area’s exclusive home and garden publication that targets upscale homeowners who value their homes and understand the priorities of the place they call home. Every issue showcases local style—how we design, build, furnish, landscape, and live in our homes. Our unique, multichannel advertising and editorial mix provide a valuable link between consumers seeking information on home and affluent lifestyle-related topics and local businesses interested in a more focused, value-added marketing option.

Distribution 

HOME uses the power of direct mail.

We reach over 200,000 affluent households through our annual mailings (average annual circulation is 100,000 in each market). We direct mail to affluent, single-family homes and supplement our distribution with racks at over 150 retail and restaurant locations, luxury showrooms, real estate offices, doctor’s offices, and other waiting room areas. Our accompanying online magazine reaches thousands of more readers each month.

Targeted Direct Mail

Over 20,000 copies of each issue (10,000 per market) are mailed to affluent homeowners with a targeted income and home value. Copies are also mailed to homeowners who have purchased their homes in the past year regardless of income and home value.

Mass Distribution

  • Racked. Available at more than 150 local retail and restaurant locations, shops, and luxury showrooms.

  • Lobby Copies. Hundreds of copies of each issue are circulated to doctor’s offices, salons, and other waiting areas for maximum repeat readership and pass-along effect.

  • Newcomer Packets. Distributed to local realtors and builders, city offices, and the Chamber of Commerce for newcomers to enjoy.

Online

Tens of thousands of residents and visitors log on to our website to read our magazine online, learn more about our advertisers, and use our interactive tools. We also utilize the strength of several social media outlets.

Readers

HOME is a guide to real life, inside and out—at home.

Our readers are conscientious, diverse homeowners who have in common a strong sense of place, a desire to wrap their lives in comfort and beauty tailored to their individual needs and personal style. They value their homes and the surrounding community and want inspiring tips on every aspect of home life, from flower gardens to furnishings, technology to art, tabletop to outdoor living spaces. These men and women are active and well-educated, and their homes are among their top priorities.

  • 55% female, 45% male

  • 96% homeowners

  • Household income of $100,000 or more

  • 94% attended college

  • 33% plan to move or buy another home

  • 46% are planning remodeling/home improvement projects

  • 72% are planning landscaping, lawn, or garden projects

  • 32% own a vacation home or other real estate

Editorial

HOME delivers the content readers want and the targeted and guaranteed delivery advertisers must-have.

HOME is an inspiring and useful resource designed to give our readers a fresh perspective on their surroundings. The pages of HOME focus on design, home improvement, garden and landscaping ideas, and the way we live. Our departments entertain and inform on a wide range of topics, including the latest in home improvement, interior design, remodeling, new construction, outdoor living spaces, landscaping, entertaining, how-to advice, the latest home products, and trends, and other topics related to how we live in Virginia.

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